I specialize in Google Ads and Meta advertising, focusing on return on investment for eCommerce and lead generation clients, building effective ad systems with precise tracking (GA4, GTM web/server, Enhanced Conversions, Meta CAPI, Consent Mode v2), strategic bidding, and rigorous creative testing. My services include audits, campaign setup and management (PMax, Shopping, Search, YouTube, ASC/DPA), feed optimization (GMC, Shopify/Woo), CRM and offline conversion integration, dashboard creation, and conversion rate optimization/landing page design, all supported by transparent reporting and continuous weekly optimization.